In order to stay relevant and keep your best clients happy, it’s important to continuously optimize and update your customer service strategies. Ideally, these strategies will not only boost retention but also increase trust and loyalty. Here are three things worth trying out:
- Create peaks in the client experience. A few unique, low-cost initiatives can go a long way to delighting your clients and building loyalty. Think of the last time you received a welcome surprise, it is probably easier to recall than its unwelcome counterpart. Find milestones in the client relationship and find ways to reward customers that they won’t expect.
- Continuously test email strategies. In addition to using the data you already have on your clients—like what they have purchased or browsed—to tailor the content and product recommendations in your email marketing campaigns, be sure to also constantly test incentives and other factors to see what is most effective. For example, find out which subject lines elicit the most opens and what cadence of email increases client engagement for your audience.
- Create a VIP program for your clients. Sometimes the greatest motivator of behavior is the status you can achieve. A VIP program takes loyalty points to the next level by giving clients elevated status and exclusive offers in addition to increasing rewards as they continue to work with you. The more they shop, the more they get!
Making considerations like these can help keep your customers happy and engaged. Good luck, and don’t be afraid to get creative!